Product Copy You Can Defend
AI-powered copywriting for e-commerce — built to refuse any claim you cannot back up. Write the description, then audit whether it would survive a challenge.
Free audit — no sign up, nothing uploaded • See how it works
Two Free Tools, No Sign Up
Write the copy, then check whether you could actually defend it.
Product Description Generator
Analyze your competition, get SEO insights, and generate an optimized product title and description instantly.
Try the generatorPersuasion Audit
Score any product page on seven persuasion levers — then find out which of its claims you could actually prove.
Run a free auditEverything you need to create compelling product descriptions
Powerful features designed to save time and increase conversions
Lightning Fast
Generate hundreds of product descriptions in minutes, not hours.
Persuasion You Can Defend
Structured around seven persuasion levers, with every factual claim traced back to a source you can produce.
SEO Optimized
Every description is optimized for search engines with relevant keywords naturally integrated.
Multiple Tones
Choose from professional, casual, luxury, technical, and more to match your brand voice.
Bulk Generation
Upload a CSV with thousands of products and generate all descriptions at once.
Platform Integration
Direct integration with Shopify, WooCommerce, Amazon, and more. One-click sync.
See the difference AI makes
Transform basic product information into compelling, conversion-optimized descriptions
Before: Basic Description
Blue cotton t-shirt. Available in sizes S-XL. Machine washable. 100% cotton.
After: AI-Generated
Discover timeless comfort with our premium cotton t-shirt. Crafted from 100% breathable, soft-touch cotton, this versatile essential offers all-day comfort whether you're running errands or relaxing at home. The rich navy blue hue complements any wardrobe, making it perfect for layering or wearing solo. Machine washable for easy care. Available in sizes S-XL to ensure the perfect fit. Upgrade your basics collection today.
Simple, transparent pricing
Choose the plan that fits your business. All plans include a 14-day free trial.
Starter
Perfect for small stores getting started
100 products/month
- 100 AI-generated descriptions per month
- Basic SEO optimization
- Multiple tone options
- CSV import/export
Professional
For growing e-commerce businesses
1,000 products/month
- 1,000 AI-generated descriptions per month
- Advanced SEO optimization
- All tone options
- Shopify & WooCommerce integration
Business
For established online retailers
5,000 products/month
- 5,000 AI-generated descriptions per month
- Advanced SEO optimization
- All tone options
- All platform integrations
Enterprise
For large-scale operations
Unlimited products
- Unlimited AI-generated descriptions
- Advanced SEO optimization
- All tone options
- All platform integrations
We would rather show you than tell you
Plenty of sites open with a wall of five-star quotes. Ours opens with the tool that checks whether quotes like those can be evidenced. Run it on any page — including this one.
Sample product page
"#1 rated merino crew. Trusted by thousands of customers. Rated 4.9 out of 5 from 12,000+ reviews. Up to 40% warmer than standard wool. HURRY — only 3 left in stock!"
Exposed
12 of 12 factual claims on this page cannot currently be evidenced — the stock counter, the review count, the rating, the "#1", and the 40% figure.
Ready to transform your product descriptions?
Start with the free tools. Upgrade when you want it running across the whole catalogue.
14-day free trial • No credit card required • 30-day money-back guarantee